Post-Recession Online Travel Trends – eMarketer
Amid the sales recovery, six key trends will be critical to online travel companies seeking to break away from the increasingly crowded yet fragmented pack:
Value takes center stage. Amid the economic rubble, travelers have adopted a back-to-basics mentality, seeking quality at the right price.
Social media gives rise to new ways of sharing. Online reviews and user-generated content are being combined with social networking, increasing their influence on travel-buying decisions.
Mobile takes travel on the go. A growing number of travelers now use mobile devices to plan and book trips and access location-specific content.
Personalized micro-niche travel takes off. Growing dissatisfaction with one-size-fits-all travel is driving demand for customized offerings.
Online travel spans new horizons. Growth in online booking is shifting overseas, while US travelers who book online are looking for more international options.
Sustainable is becoming attainable. Suppliers who deploy green practices are enjoying favored status among acutely aware consumers.